• Identifying new market opportunities • Defining differentiated AI-powered solutions across paid, owned, and identity-driven channels • Driving commercialization with product, operations, GTM & Marketing teams • Launching innovations that accelerate customer growth and Zeta revenue • Partner with go-to-market teams to lead GTM strategy, product positioning and commercialization for Zeta’s AI driven products and solutions, including executing coordinated launches, campaigns and customer activation programs. • Serve as the voice of the customer and market and translate that into market requirements to inform product roadmaps, support prototyping and testing and ensure solutions align with real-world demand. • Define and maintain accurate customer personas and target segments, plus identify our strongest differentiators across our product suite for each of those segments. • Identify emerging market opportunities, customer needs and competitive dynamics to inform product strategy and support development of new buyer-specific and verticalized solutions. • Collaborate with the GTM teams to create a transparent and internally socialized roadmap, driving market intelligence and feedback into the product development and go to market process. • Quarterback world-class launches creating powerful “launch moments” that promote our innovation, drive market awareness, and accelerate customer adoption. • Create compelling full-funnel content and assets to win new clients and support field execution. • Build strong relationships with the industry analysts to generate awareness and buy-in of new Zeta innovations and solutions. • Collaborate with Product Management to ship amazing products and solutions that change the way marketers think and work. • Work closely with product, go to market, and cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against performance, adoption and revenue contribution to demonstrate measurable impact. • Present strategy, insights and result to senior stakeholders, analysts and customers, building alignment and market credibility.