• Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities. • Design and guide direct-response marketing strategies that drive measurable client acquisition. • Help firms develop marketing systems including funnels, calls-to-action, and list-building strategies. • Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved. • Coach law firm owners on marketing strategy, execution, and performance improvement. • Provide constructive feedback when marketing efforts are not producing results. • Balance encouragement with accountability to ensure agreed-upon actions are implemented. • Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation. • Identify and prioritize key marketing KPIs across multiple campaigns. • Use CRM systems, dashboards, and analytics to track marketing performance. • Present marketing data in clear, actionable ways that drive better business decisions. • Lead quarterly strategic reviews with clients and marketing vendors. • Work closely with internal HTM team members and external marketing vendors. • Evaluate vendor performance and ensure alignment with client strategy. • Facilitate productive discussions when vendors disagree on marketing direction.