• Lead the setup and standardization of core commercial systems, with an initial focus on CRM (i.e., Salesforce), pipeline structure, forecasting, and data hygiene. • Define and document end-to-end commercial workflows, including lead management, opportunity stages, pricing and discount governance, and partner engagement. • Partner with Sales Operations, IT, Customer Service, and external vendors to ensure systems support real-world selling behavior. • Identify and help resolve foundational infrastructure gaps (e.g., fragmented customer data, inconsistent communication tools, reliance on personal phone lines). • Establish clear ownership, usage standards, and governance for commercial systems. • Identify and evaluate new business opportunities aligned with company strategy (partners, services, channels, or market expansion). • Support early-stage opportunity development, including market assessment, value proposition definition, and commercial feasibility. • Help leadership prioritize opportunities based on strategic fit and execution complexity. • Support pilots and proof-of-concept initiatives in collaboration with Sales, Product, and Operations. • Capture learnings and translate them into scalable commercial motions. • Define handoff criteria from opportunity development to enablement-ready execution.