• Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments. • Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals. • Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion. • Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes. • Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance. • Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation. • Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions. • Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts. • Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment. • Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings. • Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives. • Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights. • Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings. • Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics. • Oversee and scale a centralized Demand Hub as the operational engine for campaign execution, account engagement, and pipeline acceleration across the Americas. • Standardize campaign deployment, account nurturing, and operational workflows to drive efficiency, scalability, and performance transparency. • Identify and implement emerging AI capabilities to enhance targeting, segmentation, content generation, and performance optimization. • Monitor and report on KPIs including: total pipeline created, account engagement and progression, Marketing Engaged pipeline, BDR-generated pipeline, pipeline velocity, win rates, and pipeline-to-bookings conversion. • Leverage Salesforce, Eloqua (or equivalent), 6Sense, Tableau, and Salesloft to create performance transparency and accountability. • Use advanced forecasting, modeling, and attribution to optimize investment allocation and maximize bookings impact; champion AI-driven analytics and automation for predictive forecasting, targeting accuracy, and campaign efficiency.