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Role Description

This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners. Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed. You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes. The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.

• Translate consumer insights into campaign strategy
• Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
• Use social listening and cultural signals to identify emerging conversations and trends
• Translate findings into clear strategic recommendations for internal teams and clients
• Develop insight-driven creator strategies
• Identify audience segments and communities relevant to brand campaigns
• Inform creator selection and creative direction using consumer insights
• Collaborate with creative, account, and media teams to shape campaign concepts
• Support client strategy and campaign planning
• Contribute to campaign strategy development for major brand partners
• Present insights and strategic recommendations internally and to clients
• Help develop messaging frameworks grounded in audience motivations and behavior
• Identify emerging trends in consumer behavior and creator marketing
• Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Qualifications

• 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles
• Experience translating research or audience data into marketing or strategic recommendations
• Strong analytical thinking combined with clear storytelling and presentation skills
• Comfort working with both qualitative and quantitative insights
• Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.

Benefits

• Fully remote team across the US, Canada, and Europe
• Opportunity to work with leading global brands
• Competitive salary and benefits
• Flexible work environment
• A chance to help shape the future of insights-driven creator marketing