• Execute influencer marketing strategies that align with the brand's goals, target audience, and overall marketing objectives. • Create detailed plans for campaign execution, including timelines, budgets, and KPIs. • Lead day-to-day client relationships ensuring alignment of account team recommendations with client objectives and fostering trust with main POC client leads. • Support client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. • Lead the creation and management of influencer marketing campaigns, from influencer identification and selection to campaign execution and performance analysis. • Utilize analytics to track campaign performance, evaluate success against key metrics, and derive actionable insights for continuous improvement. • Manage the influencer marketing budget, ensuring efficient allocation of resources to maximize campaign impact and achieve financial objectives. • Collaborate closely with other marketing teams, sales, product development, and external partners to ensure a cohesive and integrated approach to influencer marketing. • Stay ahead of industry trends and emerging technologies in influencer marketing and social media, recommending innovative approaches to maintain and enhance the brand's competitive edge.