• As a Lead Product Marketing Manager, your key area of responsibility will be creating and refining product positioning, messaging, and launch strategy while driving market understanding through competitive intelligence and customer insights. • You will need to work closely with Geotab’s Product, Engineering, Design, Data, Sales, and Business Development teams, as well as communicate with external vendors and partners. • Strategic Go-to-Market (GTM) Leadership: Own key components of GTM strategy for the product line. This includes market analysis, product positioning, messaging, influencing pricing, and orchestrating impactful launches to secure market leadership. • Market Intelligence & Customer Feedback Loop: Serve as the subject matter expert on our markets and buyers by synthesizing competitive intelligence and customer insights. Establish and scale a formal customer feedback loop to ensure a continuous flow of actionable insights shapes the product roadmap and lifecycle. • Positioning, Messaging & Thought Leadership: Develop and refine foundational messaging frameworks, powerful product positioning, and compelling value propositions. campaign messaging, and other thought leadership content tailored to target markets, and represent the company in public forums. • Cross-Functional Alignment & Leadership: Unify and align Sales, Product, Marketing, and Business Development teams through proactive leadership in GTM planning, launch plans, validation cycles, and campaign priorities. • Sales & Partner Enablement: Design and deploy internal GTM onboarding paths, training materials, and partner-specific messaging frameworks. Develop co-marketing strategies to empower sales teams and strategic partners to succeed. • Product Adoption & Customer Education: Drive product adoption by creating and scaling customer-facing content, documentation, and educational materials that support the entire customer lifecycle. • Mentorship & Functional Excellence: Act as a mentor and coach to junior team members, playing an instrumental role in elevating the quality, consistency, and impact of the entire marketing function. • Performance Measurement & Fiscal Oversight: Define the key performance indicators for GTM success and be accountable for monitoring tactical metrics like pipeline, lead generation, and product adoption. Manage the associated marketing budget and resources to maximize ROI. • Category Design & Strategic Narrative: Evolve and own the product narrative. Shift the market conversation from generic traffic analytics to deterministic "Commercial Movement Insights." Position the platform as the undisputed source of truth for infrastructure and economic planning.