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Role Description

The Business Strategy Analyst will serve as a business-facing analyst supporting sales, marketing, and go-to-market initiatives. This role focuses on analyzing performance, identifying trends, and translating complex data into clear insights and recommendations for leaders. The ideal candidate brings strong analytical thinking, business acumen, and the ability to independently pull and synthesize data.

What You Will Be Responsible For (Essential Functions)

• Analyze sales, marketing, and go-to-market performance to identify trends and opportunities
• Evaluate marketing funnel effectiveness, campaign outcomes, and win/loss results
• Independently source, analyze, and synthesize data from Salesforce, Excel, SQL-based sources, and external market data
• Translate data into clear insights, stories, and recommendations for business leaders
• Support strategic initiatives such as campaign measurement, market research, and growth analysis
• Partner closely with sales, marketing, and sales operations teams to support decision-making
• Deliver ad-hoc analysis to leadership as new business questions arise

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Economics, or a related field, or equivalent work experience
• Strong analytical, critical thinking, and problem-solving skills
• Advanced Excel skills for analysis and modeling
• Experience independently pulling and analyzing data from multiple sources
• Ability to clearly communicate insights to both technical and non-technical stakeholders

Requirements

• Background in marketing analytics, sales analytics, or business analysis (Nice to Have)
• Experience supporting sales or go-to-market teams (Nice to Have)
• Familiarity with Salesforce or similar CRM platforms (Nice to Have)
• Exposure to BI or visualization tools such as Power BI or Tableau (Nice to Have)
• Experience in benefits administration, HR technology, or SaaS environments (Nice to Have)

Benefits

• Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family
• Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles
• Remote first, Office friendly environment: No time to commute? No problem!
• Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs
• Professional Development: Opportunities for career growth, including training and access to resources to support your career progression
• Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued
• Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work
• Make an Impact: At bswift, your work directly contributes to transforming how organizations approach benefits administration and client engagement