• Develop a sales strategy for the core Genetic Analysis sales teams in line with the division’s overall business plan. • Lead the sales teams by inspiring and coaching sales managers, aligning on sales performance and revenue targets, and using metrics to monitor performance. • Develop and maintain excellent knowledge of the Genetic Analysis platforms, applications, and workflows, markets, and customer buying practices required to effectively compete in the market and grow the business. • Communicate a clear message to motivate and enhance performance from the team. • Establishes and maintains effective communication with strategically important customer executives and managers, representing the GS North America organization externally and internally. • Understand the market and find opportunities for future growth, being considered an expert and a key influencer to commercial leaders to meaningfully impact our commercial strategy, execution and/or decision-making. • Regularly monitors customers’ needs and uses extensive knowledge of customer activities and genetic analysis solutions to ensure needs are understood by commercial teams and division. • Develop sales professionals, attracting and empowering the right talent and driving employee engagement, helping to build a reputation of best place to work for applicants who want to further develop their commercial career in the biotech industry. • Deliver an accurate quarterly forecast, being accountable to the division management and rest of North America commercial leaders for submitted numbers.