Wpromote logo
Wpromote

We Turn Challengers Into Champions

Head of Digital Experience

EcommerceEcommerceFull TimeRemoteLeadTeam 201-500Since 2001H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$168K - $198K / year

Seniority

Lead

Bachelor DegreeEnglishMagentoWord Press

Job Description

• Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients. • Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution. • If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!

Job Requirements

  • Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
  • Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
  • Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
  • Establishing clear delivery standards and quality benchmarks across engagements
  • Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
  • Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
  • Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
  • Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
  • Building scalable workflows, QA processes, and documentation standards across internal and external teams
  • Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
  • Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
  • Acting as the senior technical escalation point for complex client engagements
  • Ensuring delivery excellence across timelines, budgets, and performance expectations
  • Formalizing post-launch performance reviews that connect experience decisions to business outcomes
  • Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
  • Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
  • Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
  • Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

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