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Role Description

The Senior Director of Product, Digital Marketing is an innovation leader with a proven track record of delivering digital marketing products and has the ambition and drive to reshape the multifamily industry. They are responsible for setting the long-term vision, strategy, and execution for a portfolio of digital marketing platforms that drive revenue growth, customer retention, and operational efficiency. This role leads and develops a high-performing product management organization while partnering closely with engineering, design, data, and go to-market leaders to deliver scalable, differentiated platforms.

This leader brings deep expertise across:

• Websites and CMS
• SEO and organic growth
• Paid media
• Analytics and attribution
• AI-driven capabilities and workflow automation

While not directly managing service delivery, this role is accountable for the strategic direction, development, and optimization of digital marketing platforms, with a strong focus on platform scalability, performance, and long-term value creation.

Responsibilities

• Lead, coach, and develop a team of product managers across digital marketing and website platforms, building a culture of ownership, accountability, and continuous improvement.
• Own product strategy and multi-year roadmaps across core domains, including:
  • Web experience platforms and CMS
  • SEO and organic growth
  • Paid media and performance marketing
  • Analytics, measurements, and attribution
  • AI-driven capabilities and workflow automation
• Drive end-to-end product lifecycle execution—from discovery and prioritization through delivery, launch, and optimization—ensuring predictable outcomes and measurable business impact.
• Serve as a strategic thought partner and internal authority on digital marketing platform evolution, emerging technologies and market shifts, and competitive dynamics.
• Identify and execute opportunities to apply AI, automation, and data intelligence to improve marketing effectiveness, efficiency, and customer outcomes.
• Ensure products integrate seamlessly with CRM, analytics, data platforms, and marketing automation ecosystems.
• Establish and monitor clear success metrics tied to adoption, performance, revenue growth, customer retention, and margin efficiency.
• Partner cross-functionally with engineering, design, customer success, sales, marketing, and operations to align priorities and deliver cohesive, scalable solutions.
• Incorporate customer insights, market signals, and competitive intelligence into prioritization and roadmap decisions.
• Ensure Product platforms and capabilities meet regulatory, privacy, security, and accessibility standards, including ADA and WCAG compliance.
• Communicate product vision, progress, tradeoffs, and outcomes clearly to executive leadership and key stakeholders.
• Make data-informed decisions and clear tradeoff management—including difficult prioritization and investment tradeoffs—while leading with empathy, transparency, and respect.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
• 10+ years of product management experience, with significant focus on digital marketing platforms, websites, and growth technologies.
• 5+ years of experience leading and developing product managers at the director or senior leadership level.
• Demonstrated success owning product strategy and execution for complex, multi-product platforms serving scaled customer bases.
• Strong technical fluency across web technologies, analytics, data platforms, APIs, and modern SaaS architectures.
• Hands-on experience with SEO, paid media, CMS platforms, CRM systems, analytics tools, and marketing automation.
• Proven ability to influence cross-functional partners and executive stakeholders without direct authority.
• Experience operating in fast-paced, evolving environments while maintaining strategic clarity and execution discipline.

Knowledge, Skills, and Abilities

• Strategic, systems-level thinker with deep understanding of digital marketing ecosystems and platform economics.
• Strong business acumen, with the ability to connect product decisions to revenue growth, retention, scalability, and operational efficiency.
• Data-driven decision-maker with the ability to define success metrics, interpret performance signals, and drive continuous improvement.
• Expertise in modern product management practices, including discovery, prioritization, roadmap planning, and outcome-based execution.
• Solid understanding of UX/UI principles and customer-centered product design.
• Strong people leadership skills, including coaching, feedback, and talent development.
• Excellent written and verbal communication skills, with experience presenting complex product strategies to executive audiences.
• High degree of adaptability, resilience, and curiosity, with a continuous-learning mindset.

Physical Demands and Working Conditions

• Occasionally required to stand, walk, sit, use hands to finger, handle or feel objects, tools or controls, reach with hands and arms, climb stairs, talk or hear.
• Must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word.
• May be required to sit and/or stand for long periods of time.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• May be required to lift or move 10+ pounds.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Pay Range

USD $138,400.00 - USD $235,600.00 /Yr.