• Lead the end-to-end sales cycle for Professional Services within your assigned territory, encompassing prospecting, qualifying, maturing, and closing new service engagements in collaboration with the Software Sales teams. • Contribute to the development and execution of a Services territory strategy and specific account plans. • Generate services opportunities, manage pursuit activities, present comprehensive project proposals and Statements of Work (SOWs), and lead negotiations with customers to secure deals. • Cultivate and maintain customer relationships from initial engagement through deal closure, and sustain these relationships to help ensure successful project delivery and support the sale of subsequent services offerings. • Proactively ensure that customer value realization is attained, critical pain points are identified, and long-term, scalable solutions are recommended. • Actively participate in sales cycles, covering all facets of Coupa services. • Collaborate closely with the Professional Services Engagement Managers and Solution Design Architects to design, estimate, and scope engagements, both directly and through our partners.