• Develop and execute digital strategies to grow revenue, expand distribution, and deepen customer relationships across all U.S. channels. • Translate enterprise commercial strategy—set by the Senior Sales Director—into actionable domestic sales plans and execution priorities. • Partner with Marketing, Finance, and Operations to align customer, channel, and product strategies with company objectives. • Identify growth opportunities and develop region-specific plans that support national initiatives. • Lead the Ecommerce Sales Team and oversee all ecommerce Key Accounts. • Maintain deep understanding of each channel and customer segment; drive tailored strategies that maximize penetration and performance. • Actively participate in key account management, including customer business reviews, pricing discussions, joint planning, and closing strategic opportunities. • Monitor customer and market trends to proactively address risks, gaps, and emerging opportunities. • Coach, develop, and support direct reports to build a strong, high-performing domestic sales team. • Reinforce accountability through clear expectations, performance management, and ongoing development plans. • Partner with the Senior Sales Director to build organizational bench strength and support succession planning within the Sales function. • Lead domestic forecasting and ensure accuracy of demand input into the S&OP process. • Ensure effective sales planning, pipeline management, and business optimization. • Manage trade budgets and customer programs in partnership with the Senior Sales Director to deliver profitable growth. • Support the creation and execution of incentive programs that motivate the sales team and align with company priorities. • Serve as the primary link between Ecommerce sales execution and the broader Sales Organization. • Work closely with the Senior Sales Director to ensure consistent messaging, priorities, and disciplined sales management. • Align on strategic accounts, pricing decisions, and promotional frameworks. • Provide consolidated business insights and recommend adjustments to strategy. • Partner with Finance, Operations, and Marketing to ensure coordinated execution across the commercial ecosystem. • Represent Pet-Ag at select customer meetings, industry events, and relevant associations, championing customer-centricity and supporting the company’s employee-ownership culture and values in all interactions.