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Role Description

We’re looking for a Campaign Marketing Manager to help power GEP’s global marketing campaigns. This role is for someone who loves turning campaign ideas into reality, figuring out how things run, how they’re measured, and how technology can make them smarter, faster, and more effective.

You’ll work alongside Marketing leaders to bring programs to life, owning the operational and technical backbone that ensures campaigns are well-orchestrated, measurable, and continuously improving. This is a hands-on role for a marketer who’s curious by nature, excited to test new tools, and motivated by learning what works through experimentation.

This role sits at the intersection of campaign strategy, marketing technology, and performance optimization, helping ensure campaigns are not only executed effectively but are structured to scale, convert, and generate measurable pipeline impact. As GEP evolves toward more AI-enabled and agent-assisted marketing processes, this role will support the operational adoption of emerging tools while maintaining strong execution fundamentals.

What you will do

• Execute and optimize integrated marketing campaigns, focusing on automation, tracking, and performance visibility.
• Partner closely with campaign strategy and ABM leads to translate campaign ideas into operational reality.
• Own the technical execution behind campaigns, managing automation and monitoring lead and response movement.
• Ensure campaign workflows align with lifecycle stages, lead routing logic, and reporting structures.
• Partner with Marketing Operations to improve automation logic, data structure, and process scalability.
• Drive experimentation and innovation by testing new campaign tools, platforms, and formats.
• Support the operational use of AI-enabled and automation tools to improve campaign speed and efficiency.
• Analyze campaign performance and share insights that inform optimization and future program design.
• Identify bottlenecks in the lead-to-opportunity journey and recommend improvements.
• Capture learnings, refine processes, and help build repeatable, scalable ways of executing campaigns.

Qualifications

• Comfort navigating marketing platforms and tools, with a strong understanding of automation and tracking.
• Understanding of marketing lifecycle stages and lead management processes.
• A naturally curious, adaptable mindset, with experience experimenting across channels and platforms.
• Strong analytical and problem-solving skills, with a collaborative working style.
• Experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Experience improving processes or systems, including documenting workflows.
• A growth-oriented outlook, energized by continuous learning.
• Interest in AI-enabled marketing and emerging automation approaches.

Requirements

• Salary Range: $120,000 – $140,000 annually, based on experience and qualifications.
• Eligible for a performance-based bonus tied to individual and company performance.

Benefits

• Comprehensive health coverage (medical, dental, and vision).
• 401(k) plan with a 3% company match.
• Paid time off and company holidays.
• Professional development opportunities.