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Role Description

The Senior Product Marketing Specialist is an advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. This role collaborates with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market. This role ensures that the Sales and GTM functions are informed, trained, and enabled to sell the product or service.

• Develops specific marketing plans and activities for products and/or product lines to establish, enhance, or distinguish product placement within the competitive arena.
• Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
• Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product.
• Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
• Analyzes the competitive landscape and identifies the competitive differentiation of NTT’s product against competitor products.
• Supports market positioning programs and activities that are product-related, thereby clearly positioning the company and the product in the market.
• Assists with the development and distribution of market-facing content and materials.
• Creates client marketing/reference content such as datasheets, case studies, videos, and references.
• Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution.
• Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell a particular product.
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
• Contributes to the development and provision of collateral, training, and sales incentives that will encourage our sales partners to promote and sell our product.
• Assists with the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product.
• Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics.
• Conducts marketing reviews to investigate the success of marketing initiatives and programs.

Qualifications

• Excellent collaboration and engagement skills to effectively interact with senior-level stakeholders.
• Good business and commercial acumen.
• Excellent interpersonal skills to drive campaigns, value propositions, and marketing messages.
• Excellent technical writing skills with a creative flair.
• Strategic thinking ability to consider longer-term impacts of marketing programs.
• Ability to implement sustainable and practical solutions in the business.
• Ability to present information in a clear, concise manner.
• Excellent analytical ability with strong attention to detail.
• Advanced specialist knowledge of product marketing methodologies and best practices.
• Advanced knowledge and understanding of all relevant industry standards.
• Excellent written and verbal communications skills.
• Ability to work with and manage many projects within the required deadlines.
• Advanced familiarity with product marketing tactics (e.g., integrated marketing campaigns).
• Advanced knowledge of web analytics tools (Google Analytics, WebTrends).

Requirements

• Bachelor’s degree or equivalent in business, marketing, communication, or relevant field.
• 7-10 years of advanced experience in a product marketing role, preferably in the high-tech industry.
• Advanced experience working in a mid to large enterprise organization (with 5,000 employees or more).
• Advanced experience in launching new high-tech products and communicating benefits.
• Advanced demonstrated experience managing complex projects and executing on marketing.
• Advanced experience working with ICT solutions.
• Advanced Project Management experience.
• Advanced experience in software or technology B2B product marketing.
• Advanced full product lifecycle experience with new technology products or solutions such as Unified Communications, Collaboration, Digital Workplace, Contact Center, etc.
• Advanced experience in conducting market analysis, developing market messaging, and communicating benefits.

Benefits

• Medical, dental, and vision insurance with an employer contribution.
• Flexible spending or health savings account.
• Life and AD&D insurance.
• Short and long-term disability coverage.
• Paid time off.
• Employee assistance program.
• Participation in a 401k program with company match.
• Additional voluntary or legally-required benefits.

Working Conditions

This is a home office-based position, with travel for company meetings and conferences. Flexibility to work outside of standard 9am-6pm local time zone hours may be required at times to support this global team.

Compensation

Where required by law, NTT DATA provides a reasonable range of compensation for specific roles. The starting pay range for this remote role is 104,000-192,000. This range reflects the minimum and maximum target compensation for the position across all US locations. Actual compensation will depend on a number of factors, including the candidate’s actual work location, relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Accelerate your career with us. Apply today.