Fullsteam Operations LLC is a software development company specializing in payment and technology solutions for its clients. As an employer, the company aims to

Director of Marketing – PMS

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadCompany Site

Location

California

Posted

56 days ago

Salary

$103K - $180K / year

Seniority

Lead

Bachelor Degree5 yrs expEnglishSQLSwitching

Job Description

• Own the marketing strategy for the PMS portfolio—positioning, segmentation (e.g., 10–100 room independents, motels, B&Bs), and annual planning aligned to revenue targets. • Management of marketing team and department. • Define the ICP (owner-operators, GMs, front-desk managers) and refine messaging by buyer role and business maturity (first-time PMS vs. switching). • Build the integrated GTM calendar (product launches, campaigns, events, seasonal pushes), ensuring Sales/CS alignment. • Craft differentiated value propositions (ease of use, onboarding speed, integrations, ROI) versus competitor PMS platforms. • Lead pricing & packaging changes in partnership with Product/Finance; create expansion and cross-sell motions. • Own MQL/SQL and pipeline targets; plan and execute full-funnel campaigns (search, paid social, retargeting, webinars, email nurtures, review sites). • SEO and digital advertising. • Maintain a clear brand narrative. • Oversee content engine: blog, case studies, how-to guides, videos/demos, and customer stories. • Partner with CS to drive activation, time-to-value, and adoption (onboarding series, in-app tips, training).

Job Requirements

PMS SaaS experience strongly preferred—PMS, POS, channel management, RMS, booking engines, or related small hotel tech.
Hands-on familiarity with small hotel operations: front desk workflows, OTA dependencies, housekeeping tools, and payments.
Experience marketing to SMB and owner-operators.
Experience leading product launches, value proposition development, competitive positioning, and pricing/packaging strategies.
Demonstrated success aligning with Product, Sales, and CS on GTM readiness, messaging, sales enablement, and adoption initiatives.
Direct experience building and scaling full‑funnel demand gen programs (paid search, social, SEO, email nurtures, webinars, events).
Proven ownership of MQL, SQL, and pipeline targets with a strong command of CAC, payback, and attribution models.
Experience optimizing landing pages, paid media, and lead conversion paths for SMB buyers.
Managing CRM with strong command of funnel management.
Prior experience leading and developing a multi-disciplinary marketing team (internal and external).
Demonstrated ability to align cross-functional stakeholders around GTM plans and revenue goals.
Strong executive-level communication skills; comfortable presenting strategy and performance to senior leadership.
Experience running trade shows, partner events, hospitality association programs, or community initiatives.