• Campaign Strategy: Develop and lead regional strategy for select industries and the install base marketing campaigns to drive demand for Stripe in AMER. Present plans and progress to the broader business in collaboration with internal demand gen team members. • Cross-Functional Coordination: Coordinate with key partnership within the marketing organization, including participating in the industry and enterprise global campaign rhythm. Work within the AMER marketing team, including regional demand generation channel leads and regional industry field marketers, to build and optimize integrated campaigns. • Campaign execution: Oversee execution of campaign tactics and messaging across multiple channels, including online events, email, paid media, and direct mail. • Performance Monitoring & Optimization: Track pipeline results, compile campaign performance reporting for stakeholders, and drive continuous improvement through data-informed optimizations. This includes a bi-weekly performance write-up and monthly sales calls • Sales Alignment: Coordinate closely with sales and sales development teams to monitor pipeline health and ensure seamless handoff of marketing-qualified leads