• Administer and optimize Salesforce Sales Cloud and CPQ platforms (e.g., Salesforce CPQ, DealHub, Nue.io), serving as the internal expert on quote-to-cash architecture and best practices. • Design scalable quote-to-cash solutions including pricing logic, approvals, product configuration, renewals, and amendments. • Architect and build advanced Salesforce automation, including record-triggered flows, screen flows, approval processes, and end-to-end lifecycle workflows. • Proactively identify and implement automation to reduce manual effort, improve accuracy, and accelerate revenue velocity across the sales lifecycle. • Leverage Salesforce AI capabilities and external AI tools to enhance system intelligence, guided selling, forecasting, and operational insights. • Partner with RevOps and GTM leaders to embed AI-driven insights into core workflows such as lead scoring, opportunity management, and forecasting. • Ensure strong data integrity through governance, validation frameworks, audits, and advanced dashboards supporting forecasting and revenue analytics. • Own and optimize GTM system integrations (e.g., ZoomInfo, Gong, Outreach, marketing automation), ensuring reliable data sync, field mapping, and cross-system alignment.