• This role drives property-level revenue through marketing plans that address local and regional business objectives, collaborating closely with corporate and hotel teams such as Sales, Revenue Management and Digital. • This role also helps to identify revenue-making opportunities and helps executes promotions and programming in the field for designated hotels. • Integrated marketing with digital media, including comfort navigating analytics across media types, is vital. • Understands the business needs, competitive environment and challenges for their designated hotels and guides the development of localized, digital marketing objectives, strategies, tactics, measurement and continual analysis. • Acts as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance. • Assists the brand, loyalty, partnership and digital teams with the communication of corporate initiatives to the field to ensure maximum participation. • Develops annual digital marketing plans that serve to maximize hotel revenue production and guest engagement initiatives. • Provides consultation for hotel openings and renovations that will maximize business performance. • Counsels hotels on managing Hyatt preferred marketing agencies and suppliers. • Provides regular reporting and insights on marketing initiatives. • Ability to travel up to 25%