• Administer and optimize our HubSpot CRM, including configuration, customization, user roles, permissions, and system settings. • Ensure data accuracy, consistency, and security by implementing proactive policies, data hygiene practices, and ongoing clean-up efforts. • Serve as the primary CRM expert for the organization, providing user support, training, and documentation to drive adoption and effective use of the platform. • Build dashboards and reports that provide actionable insights into sales, marketing, and service performance. • Troubleshoot and resolve system issues quickly to minimize disruptions and keep teams operating smoothly. • Manage and improve integrations with connected platforms such as NetSuite, Monday.com, and other business systems to streamline workflows. • Partner with teams across the organization to understand operational needs and ensure the CRM supports business goals and processes. • Review system usage and processes regularly, identifying opportunities to improve efficiency, automation, and overall system performance. • Maintain accurate product, pricing, and item data within the CRM to support quoting, reporting, and operational consistency.