• Become the expert in how Tyba’s product works and how it applies to unique energy markets, customer segments, and use cases. • Translate product functionality into simple, compelling messaging that resonates across customer segments and energy markets. • Communicate features, benefits, and outcomes in formats ranging from sales collateral to blogs, infographics, videos, and more. • Lead go-to-market strategy and execution for new product and unique feature releases. • Consistently highlight product performance and customer success through content, metrics, and storytelling. • Collaborate with Product, Marketing, Commercial Operations, and Sales to inform product scoping and market expansion efforts — then translate it back to the market.