• Develop specialized positioning and messaging for Nextech Patient Experience that differentiates it within the healthcare patient engagement landscape. • Create and execute go-to-market (GTM) strategies for new features and enhancements, ensuring alignment with the broader patient experience solution and specialty-specific requirements. • Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties. Translate complex patient journey capabilities into clear, compelling messages that resonate with healthcare practices, showcasing how it enhances patient experiences and simplifies practice workflows. • Collaborate with Product Management, segment-focused Product Marketing Managers, and cross-functional teams (including sales enablement and marketing) to align on the market and product vision. • Own competitive intelligence and market trend analysis specific to your portfolio, focusing on how Nextech solutions stack up against competitors in features, pricing, and specialty-specific benefits. Research client personas across healthcare specialties to understand their unique payment processing needs and buying criteria. • Work with Key Opinion Leaders (KOLs) in various healthcare specialties to capture testimonials, case studies, and other content that highlights the benefits of Nextech Patient Experience for their specific practice types. • Monitor and analyze trends in the patient experience, particularly as they relate to different specialties, to inform positioning and messaging. • Perform additional responsibilities as assigned based on business needs