• Build and run outbound programs that scale targeted outreach by ICP and persona across Strategic, Enterprise, and Mid-Market accounts • Own ABM strategy and execution for priority accounts, including segmentation, account selection, personalized journeys, and coordinated plays with Sales • Turn signals (site activity, content consumption, intent, partner signals) into automated actions, routing, and follow-up workflows • Build campaigns aligned to our marketing calendar, supporting pre- and post-event momentum, content launches, and integrated campaign arcs that drive pipeline • Own lifecycle and nurture tracks across early interest, evaluation, rollout, and expansion • Lead CRO across key touchpoints using structured experiments • Own demand capture across SEO, paid search, targeted social, and retargeting • Build inbound routing, scoring, and follow-up systems in partnership with Sales • Create ADR-ready campaigns and workflows: cadences, messaging, triggers, and follow-up logic • Build partner-driven demand loops with our ecosystem of partners across platforms, delivery providers, and other commerce infrastructure players • Own full-funnel reporting to surface friction, drop-off, and pipeline opportunities • Test new channels, measure impact, and double down on what drives pipeline