• Cross-Functional Bridge Building: Act as the primary conduit between Marketing and Growth Product teams, ensuring that acquisition strategies (Marketing) and activation workflows (Product) are perfectly aligned rather than siloed. • Web-to-Product Journey Optimization: Develop the strategy for the critical "handoff" moments—from CTA clicks to signup forms to the first login. You will design experiments (e.g., plan pickers, stepped forms, pricing page logic) that reduce friction and improve Trial CVR. • Data & Platform Unification: Champion the integration of marketing intent data (6sense, website behavior) with product usage data. You will ensure that a user’s web activity follows them into the trial, allowing the Email and Product teams to trigger the right messages and experiences at the right time. • Self-Service & Segmentation Strategy: Develop specific web pathways for our distinct buyer personas (e.g., creating an "Essentials" specific funnel vs. an "Enterprise" routing flow) to ensure low-touch prospects can self-serve while high-value prospects are routed to Sales. • Partner on Lifecycle Comms: Collaborate closely with the Email Campaign Strategist to move trial communications from isolated tools into Marketo. You will define the web triggers and user segments that the Email team will use to build their nurture journeys. • Full-Funnel Reporting: Establish a shared view of success. You will move beyond "Trial Starts" to report on downstream metrics like Activation Rate and Product Qualified Leads, giving Marketing visibility into lead quality.