• Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing CIC Cloud customers. • Translate company growth priorities and product add‑ons into clear, repeatable campaign plans. • Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing. • Define campaign objectives, success metrics, timelines, and key dependencies. • Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes. • Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns. • Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity. • Build persona‑specific value propositions for IT, supply chain, and operations leaders. • Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases. • Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points. • Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials. • Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets. • Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources. • Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution. • Lead weekly execution meetings, standups, and retrospectives. • Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation. • Proactively remove blockers and escalate to executive leadership when needed. • Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion. • Ensure campaigns are cohesive and consistent across all customer touchpoints. • Partner with the CMO and CRO to define KPIs and campaign targets. • Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings. • Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance. • Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.