• Own and execute outbound marketing campaigns across email, SMS, and other channels, from copy development through activation and performance analysis • Manage and optimize website and landing pages using Webflow and WordPress, including content updates and conversion improvements • Design, launch, and analyze A/B tests across email campaigns, website experiences, and conversion funnels, with the ability to write and refine performance-driven copy • Build and maintain marketing automations and lifecycle workflows in Salesforce Marketing Cloud • Monitor and report on performance metrics including attribution, pipeline contribution, and funnel conversion rates • Partner with Sales/Admissions teams to optimize the MQL-to-conversion process and improve lead quality • Manage relationships with contractors and agencies (copywriters, paid media specialists, Marketing Cloud implementers) while maintaining ownership of core systems • Create campaigns and edit copy to ensure consistency, clarity, and alignment with campaign goals • Translate analytics and experiment results into clear recommendations and implement improvements