• Own Margaux's end-to-end growth strategy through forecasting, pacing, and performance reporting — establishing clear KPI definitions, weekly business reviews, and action plans tied to revenue and contribution margin. • Lead end-to-end management of paid channels (Meta, Google, TikTok, Amazon, YouTube, Pinterest, Reddit, and emerging platforms), heavily leveraging AI. You know the algorithms inside-out and how to feed them winning data signals. • Design and run AI-driven systems that continuously generate creatives, optimize bids, and uncover arbitrage opportunities, removing manual grunt work from your day-to-day. • Own retention and lifecycle marketing end-to-end (email/SMS): strategy, segmentation, flow architecture, campaign calendar, and performance reporting: driving repeat rate, LTV, and payback alongside acquisition. • Own CRO in partnership with eCommerce. You understand that traffic is useless without conversion, and you will build, test, and iterate high-converting funnels informed by rigorous performance data. • Own the marketing tracking system and ensure pristine data attribution so every decision is based on contribution margin, not vanity metrics. • Utilize low-code tools and AI to automate reporting, bid management, and creative iteration across channels. • Establish a structured experimentation roadmap across creative, offers, audiences, and onsite journeys documenting learnings and scaling what works. • Own growth budget allocation and channel investment strategy across paid search, paid social, affiliates, and emerging channels. • Build cross-functional ways of working that reduce bottlenecks and improve speed-to-market with clear owners, timelines, and decision rights.