• Develop in‑depth knowledge of all accounts/hospitals, customer groups, economic drivers, payer and provider mix in your sales territory. • Use procedural data to identify which accounts/hospitals are driving strong Neurosurgery programs and surgical procedures. • Work diligently to achieve annual, quarterly, and monthly sales targets by maintaining an accurate CRM sales funnel with detailed account information. • Provide the National Sales Director – Neurosurgery/Spine with weekly, monthly, and quarterly forecasts that include a rolling 6–12 month outlook. • Ensure consistent compliance with CRM requirements—specifically: accurate and timely opportunity staging, estimated order dates, budget amounts, quoting, forecasting, win/loss analysis, competitive system information, and updated customer contacts. • Develop and execute action plans to drive product and service sales. • Prospect new accounts and manage existing customers by positioning upgrades or additional Neurosurgery/Spine products or solutions. • Generate proposals, prepare sales quotations, plan customer meetings, and perform product demonstrations to highlight ultrasound product capabilities. • Provide analysis to continuously improve territory performance. • Share gathered market intelligence—including pricing trends, competitive insights, field concerns, and customer requirements—through appropriate company channels. • Establish and maintain long-term customer relationships with the ability to identify and capitalize on opportunities that meet immediate customer needs. • Maintain productive after‑sale relationships to enable periodic upselling of products and services. • Proactively identify issues at customer sites and coordinate the resources needed to resolve them, consistently delivering a customer experience aligned with GE HealthCare brand and values. • Prepare reports as requested by management summarizing monthly sales results, customer contacts, hospital visits, and new opportunities—highlighting activity in both existing and competitive accounts. • Participate in sales training and planning meetings as requested to learn about new products and marketing promotions.