• The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels • Reporting to the VP of B2C Marketing • Oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust • Owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms • Leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence • Develops integrated advertising plans that support acquisition, retention, and brand awareness goals • Manages agency partners and internal teams to ensure campaigns are executed efficiently and effectively • Oversees budget allocation, forecasting, and pacing across all paid channels • Ensures all advertising adheres to regulatory requirements for travel insurance • Leads Generali's advertising strategy across AI-powered platforms • Partners with analytics and content teams to optimize ad copy and landing pages • Evaluates emerging AI ad products and determines strategic fit for the brand • Directly manages the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels • Integrates paid media with email, social, community engagement, and website optimization efforts • Guides the Community Manager in strengthening brand presence across social platforms, review sites, and AI-driven ecosystems • Manages relationships with media agencies, ad tech vendors, and platform partners • Ensures all advertising content meets compliance, legal, and brand standards