• Promote DDx as a Core Offering: Act as a primary advocate for DDx, highlighting its unique value in teaching diagnostic reasoning and clinical decision-making to PAs in training. • Build Awareness for Both DDx and Sketchy: Collaborate with academic institutions to showcase how both platforms enhance educational outcomes, ensuring programs understand their complementary benefits. • Deliver Engaging Demonstrations: Conduct compelling product demos and presentations tailored to the needs of PA program faculty and students, emphasizing DDx’s impact on clinical training. • Establish and Nurture Relationships: Develop strong connections with PA educators, administrators, and decision-makers, positioning Sketchy and DDx as essential tools in their curriculum. • Represent at Events: Attend conferences, academic meetings, and other events to promote both products, build awareness, and engage with key stakeholders in PA education. • Gather Insights for Improvement: Act as a liaison between clients and internal teams, providing valuable feedback to help refine and improve DDx and Sketchy to meet user needs effectively. • Support Client Success: Foster ongoing relationships with academic partners, ensuring successful implementation and adoption of DDx and Sketchy, while encouraging long-term collaboration. • Collaborate Across Teams: Work closely with internal departments, including Product, Marketing, and Customer Success, to align efforts and ensure a cohesive strategy for promoting both products.