• Serve as the primary owner of HubSpot, including CRM architecture and object model, lifecycle stages and definitions, automation, workflows, and routing, integrations, permissions, and governance. • Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change. • Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene. • Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement. • Design and maintain dashboards for campaign performance, funnel conversion, pipeline influence, and channel efficiency. • Enable marketing leaders by translating strategy into a scalable system design.