• Lead the implementation, integration, and maintenance of technology platforms (e.g., CRM, marketing automation, analytics tools). • Collaborate with IT and other departments to ensure seamless integration of marketing technologies. • Lead campaign operations including audience segmentation, page setup, workflow automation, and loading. • Partner with demand generation and events teams to ensure flawless execution. • Train marketing teams on proper use of the systems for campaigns and list loads. • Analyze current marketing processes and identify areas for improvement. • Develop and implement standardized processes to increase efficiency and effectiveness. • Lead cross-functional teams to streamline workflows and eliminate bottlenecks. • Ensure the accuracy, completeness, and consistency of marketing data. • Implement data governance practices and conduct regular audits. • Work with data analysts to develop and maintain data quality metrics. • Create and maintain dashboards and reports to track marketing performance. • Provide actionable insights and recommendations based on data analysis. • Present findings to senior management and other stakeholders. • Develop and maintain comprehensive documentation for all marketing processes, campaigns, and initiatives. • Create and update standard operating procedures (SOPs) to ensure consistency and efficiency in marketing operations. • Ensure all marketing documentation is easily accessible and organized for team members.