• Own the configuration, administration, and optimization of HubSpot Marketing Hub and HubSpot Ops Hub. • Maintain and improve system integrations between HubSpot, Salesforce, ZoomInfo MarketingOS, Sendoso, RingLead, Clay, and other GTM tools. • Ensure database integrity, hygiene, and governance across all platforms. • Evaluate new tools and enhancements to improve execution, automation, and analytics. • Build, test, and launch workflows, automations, nurture programs, and lifecycle processes in HubSpot. • Manage email operations including segmentation, scoring, deliverability, and performance analysis. • Support campaign execution by setting up tracking, UTM frameworks, lead routing, and reporting. • Oversee lead lifecycle stages and lead scoring models. • Partner with Sales Operations to ensure accurate, timely routing and conversion tracking. • Monitor funnel performance, diagnose friction points, and recommend continuous improvements. • Build and maintain dashboards and reporting across HubSpot and Salesforce. • Analyze marketing performance, pipeline impact, and operational KPIs to provide actionable insights. • Ensure accurate campaign attribution and alignment with sales reporting. • Work closely with Marketing, Sales Ops, RevOps, and Customer Success to align processes and shared data. • Serve as the primary point of contact for marketing system questions, troubleshooting, and enablement.