Reddit, Inc.

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Marketing Operations Lead, Community Lifecycle

Marketing OperationsMarketing OperationsFull TimeRemoteTeam 501-1,000Since 2005H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

62 days ago

Salary

$143.6K - $201K / year

Bachelor Degree6 yrs expEnglish

Job Description

• Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth. • Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps. • Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey. • Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets • Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more • Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external • Own technical side contact management, including list health, data cleanliness, list imports, and form embeds • Evaluate tooling agency partners, and source potential partners • Map the entire internal and external channel slate, identifying largest opportunities • Build and own the roadmap for tooling improvements across third-party and internal tooling • Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions • Own multi-channel content calendar across community initiatives • Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch • Work closely with channel marketers to support in meeting campaign objectives

Job Requirements

  • 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation
  • Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems
  • Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy
  • Experience with HubSpot, Hex, Google Analytics, or similar tools
  • Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact
  • Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal
  • Proactive and results-oriented mindset with the ability to drive projects from start to finish.
  • Familiarity with Reddit’s community culture, user trends, and behaviors

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave

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