Reddit, Inc.
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Marketing Operations Lead, Community Lifecycle
Marketing OperationsMarketing OperationsFull TimeRemoteTeam 501-1,000Since 2005H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
62 days ago
Salary
$143.6K - $201K / year
Bachelor Degree6 yrs expEnglish
Job Description
• Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth.
• Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps.
• Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey.
• Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets
• Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more
• Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external
• Own technical side contact management, including list health, data cleanliness, list imports, and form embeds
• Evaluate tooling agency partners, and source potential partners
• Map the entire internal and external channel slate, identifying largest opportunities
• Build and own the roadmap for tooling improvements across third-party and internal tooling
• Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions
• Own multi-channel content calendar across community initiatives
• Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch
• Work closely with channel marketers to support in meeting campaign objectives
Job Requirements
- 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation
- Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems
- Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy
- Experience with HubSpot, Hex, Google Analytics, or similar tools
- Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact
- Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal
- Proactive and results-oriented mindset with the ability to drive projects from start to finish.
- Familiarity with Reddit’s community culture, user trends, and behaviors
Benefits
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
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