• Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends. • Translate data and customer insights into clear stories for our teams, partners, and buyer personas. • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates. • Gather and share market intelligence across teams to support informed decision-making. • Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions. • Design sales enablement programs, including guides and training workshops. • Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies. • Capture and showcase client success stories to strengthen customer advocacy.