CellarTracker

Read & Write Wine Reviews. Manage Your Collection. The world's largest collection of reviews from people who love wine.

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 1-10Since 2003H1B No SponsorCompany SiteLinkedIn

Location

Washington

Posted

62 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglishSQL

Job Description

- Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization. - Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos. - Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact. - Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging. - Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.

Job Requirements

  • Five to seven years executing product marketing launches for consumer software or mobile apps.
  • Portfolio that includes launch emails, landing pages, videos, or decks you personally created and shipped.
  • Daily use of AI tools to accelerate copy, visuals, or research, with examples of your workflow.
  • Proven track record of meeting activation or revenue targets through your marketing work.
  • Clear, concise copywriting skills.
  • Comfort with Excel; bonus if you query data using SQL or analytics tools such as Mixpanel.
  • Curiosity about wine and in the event you lack experience in the category at least the desire to learn quickly.

Benefits

  • CellarTracker provides strong benefits including:
  • Flexible remote work
  • Unlimited PTO
  • Paid family leave
  • Standard health benefits (medical, vision, dental)
  • 401k contribution

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