• Own marketing data operations: support campaign operations by managing lead list imports, workflow creation, prospect segmentation, and database hygiene across HubSpot and Salesforce. • Campaign reporting: build and maintain dashboards to track campaign performance, lead conversion, and pipeline influence. • Tech stack management: administer and optimize marketing and sales tools (HubSpot, Salesforce, and others), ensuring clean integrations and reliable data flow. • Ad hoc analysis: run data pulls and generate reports to support marketing, sales, and leadership decisions. • Process improvement: identify opportunities to streamline and automate repetitive tasks in our marketing workflows. • Cross-functional collaboration: partner with Marketing, Sales, and RevOps team members to align systems and reporting with business objectives.