• Serve as the primary contact for our current parents and students, providing timely and professional support via chat, email, WeChat, and phone. • Respond to parent and student inquiries regarding courses, learning progress, study planning, activities, exams, account access, and platform usage, ensuring accurate, timely, and professional communication. • Handle urgent or complex cases with strong ownership, proactively finding solutions and ensuring problems are fully resolved. • Guide customer through the learning journey and help ensure students receive a smooth and positive learning experience. • Document issues, identify recurring patterns, and collaborate with internal teams to improve workflows and user experience. • Maintain a high standard of service quality, empathy, and professionalism in every interaction. • Contribute to customer success initiatives, operational improvements, and user-experience optimization projects.