Iron Horse

Transforming the way businesses engage with their customers.

Head of GTM Strategy – Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

Oregon

Posted

68 days ago

Salary

Not specified

Bachelor Degree10 yrs expEnglish

Job Description

• Lead deep-dive GTM audits (ICP clarity, funnel performance, tech stack, and competitive positioning) to surface growth opportunities. • Develop GTM strategies spanning segmentation, ICP refinement, channel mix, offers, and success metrics. • Build growth roadmaps and design integrated demand-gen and ABM programs, balancing broad-market reach with targeted account engagement. • Partner with client marketing leaders and teams to operationalize campaigns across paid media, content, and field/digital channels. • Guide creative, content, and media teams to ensure programs are measurable, scalable, and tied to pipeline goals. • Present insights, recommendations, and performance readouts to senior client stakeholders.

Job Requirements

  • 10+ years building or consulting on enterprise B2B growth engines, with proven success delivering measurable pipeline growth.
  • Expertise leading cross-functional GTM initiatives in fast-changing, high-growth environments.
  • Experience tailoring ABM programs (1:1, 1:few, 1:many) as part of broader GTM initiatives.
  • Deep command of demand-gen and ABM across paid, content, digital, and partner channels.
  • Proficiency with Salesforce, Marketo, HubSpot, Demandbase, Zoom Info Marketing, and 6sense.
  • Strong analytical skills and ability to interpret funnel metrics, market data, and campaign performance to guide decision-making.
  • Experience with AI-driven research and strategy, campaign acceleration, pipeline forecasting, and advanced analytics.
  • Exceptional communication skills; able to influence C-suite and enable practitioner teams.

Benefits

  • Health insurance
  • 401(k)
  • Paid time off
  • Flexible Savings Account
  • Long term and short term disability insurance
  • Discretionary annual bonus

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