• Become the Product Expert: • Develop in-depth knowledge of the application (s), understanding their unique value propositions, how to effectively position them in the market, and competitive landscapes • Conduct thorough market research to better understand and take advantage of market conditions, identify target persona, and the ideal customer profiles • Continuously monitor competitor activity, analyzing their strengths, weaknesses and marketing strategies • Use these insights to inform the go-to-market strategies and ensure our products stand out in the marketplace • Craft the Product Narrative: • Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively • Develop compelling product positioning statements, and work with the Content Marketing team to create a comprehensive library of high impact marketing collateral, including white papers, case studies, sales sheets and product brochures • Bridge Between Product and Market: • Collaborate closely with Product Managers to influence the development of the product roadmap and be the voice for how the roadmap turns into commercial and sales opportunity • Translate technical specifications into customer-centric benefits and ensure marketing messaging aligns with the product vision • Sales Enablement Champion: • Proactively engage to empower the sales teams with the resources they need to close deals effectively. Develop marketing assets including but not limited to sales plays, presentations, and one-pagers that highlight product features and benefits • Conduct product training sessions to equip the sales force with in-depth product knowledge • Measure and Optimize: • Track and measure the success of your product marketing initiatives using key metrics (e.g., website traffic, leads generated, product adoption rates) • Analyze data to identify areas for improvement and continuously optimize your go-to-market strategies • Lead across Marketing: • Partner with and influence the other marketing teams to work together to create an ideal GTM • Partner closely with digital marketing to build out demand gen strategies to support Aya platforms and applications in the market • Partner with the data team to build out an effective marketing funnel with regularly updated plans for additional marketing campaigns • Ensure all other marketing teams are working cohesively to establish the necessary GTM for all applications and platforms