• Lead the design, implementation, and governance of the end-to-end marketing technology ecosystem. • Map marketing business goals to platform capabilities, ensuring tech stack alignment with strategic initiatives. • Build and maintain a scalable architecture integrating customer data platforms (CDPs), marketing automation, CRMs, Social Media Management, tag management, consent management, and content platforms. • Own the marketing systems roadmap, collaborating with cross-functional partners on platform selection, deployment, and optimization. • Ensure seamless data flow and integration between marketing platforms, sales systems, web platforms, and customer success tools. • Drive automation of lead capture, enrichment, routing, and segmentation workflows, ensuring consistent data formatting and syncs across systems. • Manage identity resolution strategy across channels and platforms to support omnichannel marketing and personalization efforts. • Define and enforce standards around marketing data collection, hygiene, normalization, and taxonomy. • Lead the implementation and compliance monitoring of consent management and data privacy regulations (GDPR, CCPA, etc.). • Act as the functional owner of core marketing platforms, providing training, documentation, and support for internal users. • Establish frameworks for onboarding, access control, campaign QA, and platform optimization. • Partner with marketing users and technical teams to evaluate new tools, test configurations, and launch new features.