• Own the end-to-end sales cycle for PEO opportunities, from prospecting through close, across the North American market • Develop a deep understanding of customer needs related to payroll, HR, benefits, compliance, and co-employment models • Lead discovery conversations to uncover pain points and position the PEO solution as a strategic, value-driven offering • Build and manage a robust pipeline, consistently meeting or exceeding monthly and quarterly revenue targets • Deliver compelling product demos and tailored proposals aligned to customer use cases • Partner closely with internal teams (Marketing, Partnerships, Solutions, Legal, and Customer Success) to drive deal momentum and ensure smooth handoffs post-sale • Stay current on PEO regulations, competitive landscape, and market trends to effectively advise prospects • Accurately forecast revenue and maintain up-to-date records in CRM tools • Act as a voice of the customer, sharing feedback to influence product and go-to-market strategy