• Drive growth in assigned territories and achieve sales goals • Become an expert in our product offerings, customer needs and distribution • Present and sell products to current and potential clients, develop and maintain relationships • Monitor opportunities and complete the bid process for foodservice accounts • Utilize the company’s CRM efficiently to track sales calls, opportunities, wins, campaigns and forecasting • Hire, and manage performance of sales brokers in assigned territory and provide training and support as needed • Collaborate and refine strategies with the team, including market expansion, priorities, timing and budgets • Create sales strategies in territories assigned and collaborate with brokers on pipeline strategy • Develop and maintain relationships with distributor reps, set up and conduct distributor training • Work with Supply Chain to ensure territory forecasts are accurately reflected in ingredient purchasing plans and finished goods volumes • Make recommendations, provide feedback and collaborate on product development projects • Organize and attend conferences, meetings, and industry events to build relationships with existing and potential customers • Attend and actively participate in priority sales meetings and appointments