• Design and operate the end-to-end system that moves members through: - Acquisition → Activation → Value Realization → Retention → Expansion → Advocacy - Trial → Paid Conversion → Multi-Product Adoption → Long-Term Network ROI • Build lifecycle strategy across product, email, in-app, AI, and community touchpoints • Own conversion optimization from free to paid, and from paid to higher tiers • Define retention strategy driven by real business outcomes—not vanity metrics • Direct the evolution of AI agent workflows, prompts, and behavioral design • Turn conversation data into monetization, retention, and expansion leverage • Build AI-driven onboarding, activation, and habit-formation systems • Define how AI becomes a core revenue and retention engine, not a novelty feature • Own the KPI framework across acquisition, activation, retention, LTV, and monetization