• Develop and lead a comprehensive digital marketing strategy focused on driving online bookings and new customer acquisition. • Own performance across PPC/SEM, SEO, paid social, email/SMS, retargeting, affiliates, and emerging digital channels. • Create acquisition playbooks tailored to different audience segments and customer behaviors. • Build and execute geo-specific marketing programs that reflect regional demand patterns, competitive landscapes, and customer behaviors. • Implement A/B tests, landing page enhancements, and UX improvements across web and mobile experiences. • Manage multimillion-dollar acquisition budgets, allocating spend intelligently across channels and markets. • Mentor, coach, and develop high-performing marketers across digital, SEO, and content. • Build dashboards, analytics structures, and measurement frameworks that connect spend to revenue. • Partner with Sales, Product, and Operations to align on messaging, booking workflows, promotions, and customer lifecycle strategy. • Conduct ongoing analysis of competitive activity, market trends, and emerging acquisition technologies.