• Identify, pitch, and secure new retail and distributor partnerships. • Manage relationships with key retailers, distributors, brokers, and buyers. • Support channel strategies that drive distribution, velocity, and brand visibility. • Lead sell-in and sell-through with compelling, data-backed presentations. • Manage customer calls, negotiations, and promotional planning. • Ensure pricing, promotions, and programs align across channels. • Own sales forecasting and deliver monthly updates. • Track retailer performance, consumption trends, and competitive activity. • Manage trade spend, AMPS, and MAPS programs to ensure channel consistency. • Grow distribution and partnerships in Canada. • Support the roadmap for entering and expanding U.S. retail. • Partner with Marketing, Operations, Demand Planning, and Ecommerce to ensure seamless execution and strong trade alignment.