• Build the ABX strategy centered on pipeline, with expansion and lifecycle engagement designed to scale • Define account tiers, ICP, buying committees, and engagement journeys • Design and run personalized programs across email, paid media, digital, events, direct mail, and executive outreach • Develop account plans with Sales and CS for Tier 1 and Tier 2 accounts • Create engagement tracks for new logo, open pipeline, renewal risk, expansion, and strategic partnership • Use HubSpot, intent data, and account signals to track reach, influence, and deal progression • Build playbooks and enablement tools for Sales, SDR, and CS to support outreach and lifecycle messaging • Lead pilots for strategic accounts, measure impact, and build repeatable ABX models • Partner with Field and Events to plan regional sessions and account specific activations • Share insights with Sales, CS, and marketing leadership to guide focus and investment • Manage budgets and resources to deliver strong return on programs