• Accountability for Emerging Business Lines or New Market Opportunities • Identify, launch, and drive key strategic priority markets that accelerate revenue growth and expand impact • Operate as the business owner for these priority areas, from initial concept through full execution • Gather and synthesize market research, customer insights, and competitive intelligence to inform strategic decisions • Oversee cross-functional execution of initiatives by partnering with Product, Operations, Sales, Marketing, and other teams • Collaborate with Sales, Client Management, and Marketing teams to execute go-to-market strategies • Establish clear KPIs and success metrics for each initiative • Serve as a strategic advisor to the executive leadership team regarding new growth initiatives