• Provide strategic guidance and oversight throughout each phase of eCRM implementation • Develop and implement governance models that address operational needs • Build and nurture effective partnerships across university departments and with external vendors • Collaborate with stakeholders to develop and execute a multi-year strategic roadmap • Drive initiatives optimizing the student journey and overall constituent engagement • Provide leadership and mentorship to the eCRM team • Serve as the primary point of contact for championing eCRM solutions' value to stakeholders • Manage program budgets and implement methods to quantify program outcomes • Develop data governance and analytics frameworks, providing insights into user engagement metrics