• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth. • Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact. • Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user. • Establish growth forecasting, modeling, and KPIs aligned to revenue targets. • Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels. • Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT,etc.) as part of a broader growth ecosystem—not the sole focus. • Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences. • Drive SEO and earned media opportunities for scalable growth and efficient brand awareness. • Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences. • Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels. • Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth. • Own budgeting, pacing, and channel ROI, ensuring investments align with long-term revenue goals. • Work with Product and Engineering to create intuitive, high-converting user flows and impactful in-product growth moments. • Collaborate with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences. • Provide real-time creative feedback rooted in insights and testing results. • Build and mentor a high-performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability. • Promote a culture of curiosity, experimentation, and continuous improvement. • Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.